Plans & Pricing
Pro
$99
.95
$83
.28
per month
For freelancers, startups and in-house marketers with limited budget
Run your SEO, PPC and SMM projects with 40+ advanced tools.
Know your competitors’ traffic sources, rankings, social media results & more.
Guru
$199
.95
$166
.62
per month
For SMB and growing marketing agencies
All the Pro features plus:
- Content Marketing Platform
- Branded reports
- Historical Data
- Extended limits
Business
$399
.95
$333
.28
per month
For agencies, E-commerce projects and businesses with extensive web presence
All the Guru features plus:
- White label reports
- API access
- Extended limits and sharing options
- Google Data Studio Integration
Enterprise
A custom solution to fit the marketing needs of your business
Feature comparison
All SEMrush plans include 40+ advanced tools and features to boost your marketing.
Choose the best plan to fit your needs.
Pro
$99
.95
$83
.28
/mo
Guru
$199
.95
$166
.62
/mo
Business
$399
.95
$333
.28
/mo
Domain & Keyword Analytics
Results per report
The maximum number of data rows that will be displayed for each of the Analytics reports (both raw and exported versions).
The maximum number of data rows that will be displayed for each of the Analytics reports (both raw and exported versions).
Pro
10 000
Guru
30 000
Business
50 000
Reports per day
The maximum number of requests made to the Analytics reports per day.
The maximum number of requests made to the Analytics reports per day.
Pro
3 000
Guru
5 000
Business
10 000
Keyword metrics updates per month
The number of times you can get fresh metrics for your target keyword in Keyword Manager per month.
The number of times you can get fresh metrics for your target keyword in Keyword Manager per month.
Pro
250
Guru
1 000
Business
5 000
Historical data
Go back in time and gain insight into your or your competitors websites’ performance with SEMrush historical data gathered since 2012.
Go back in time and gain insight into your or your competitors websites’ performance with SEMrush historical data gathered since 2012.
Pro
Guru
Business
Product Listing Ads
Optimize your Google Shopping campaigns with SEMrush PLA data.
Optimize your Google Shopping campaigns with SEMrush PLA data.
Pro
Guru
Business
Competitive Intelligence add-on
Price per user
Optional add-on to the chosen SEMrush subscription plan
Optional add-on to the chosen SEMrush subscription plan
-
Market Explorer
Key market players, market shares, audience age, gender and behavior, seasonal peaks, etc.
-
Traffic Analytics
Any website traffic, visitor engagement, traffic sources, desktop and mobile, audience overlap, historical data, all regions, etc.
-
Competitor Benchmarking
Comparison of up to 5 websites
-
Bulk Traffic Analysis
Web traffic data on up to 200 prospects in a click
-
Top Pages
Most popular pages of any website
Pro
Guru
Business
Projects
Projects
Pro
3
Guru
15
Business
25
Keywords to track (with daily updates)
Pro
500
Guru
1 500
Business
5 000
Mobile rankings
Pro
Guru
Business
Pages to crawl per month
Pro
100 000
Guru
300 000
Business
1 000 000
Pages to crawl per project
Pro
20 000
Guru
20 000
Business
100 000
SEO Ideas Units
Pro
500
Guru
800
Business
2 000
Pages per OTI campaign
Pro
30
Guru
40
Business
50
Social profiles for monitoring
Pro
50
Guru
100
Business
300
Social profiles for posting
Pro
10
Guru
30
Business
50
Multitargeting
Pro
Guru
Business
Sharing with "edit" access
Pro
Guru
Business
Sharing with "read-only" access
Pro
Guru
Business
Reporting
Scheduled PDF reports
Pro
5
Guru
20
Business
50
Branded PDF reports
Pro
Guru
Business
White label PDF reports
Pro
Guru
Business
Google Data Studio Integration
Pro
Guru
Business
User management
Users included
Pro
1
Guru
1
Business
1
Additional users available for purchase
Pro
1
Guru
2
Business
9
Price per additional user
Pro
+$70/mo
Guru
+$140/mo
Business
+$140/mo
SAML Single Sign-On
Pro
Guru
Business
upon request
Content Marketing Platform
Access to the tools
Pro
limited
Guru
Business
Topics to research
Pro
limited
Guru
unlimited
Business
unlimited
SEO content templates
Pro
limited
Guru
800
Business
2 000
Pages to audit
Pro
limited
Guru
20 000
Business
20 000
Countries to track
Pro
limited
Guru
5
Business
10
Posts to track
Pro
limited
Guru
50
Business
50
Calendars
Pro
Guru
1
Business
unlimited
Plagiarism checks per month
Pro
Guru
5
Business
10
Other
Traffic Analytics API Access
Pro
upon request
Guru
upon request
Business
upon request
Other APIs Access
Pro
Guru
Business
Listing Management
Pro
+$20/mo
Guru
+$20/mo
Business
+$20/mo
Import your rankings from third-party tools
Pro
Guru
upon request
Business
Pro
$99
.95
$83
.28
/mo
Guru
$199
.95
$166
.62
/mo
Business
$399
.95
$333
.28
/mo
Domain & Keyword Analytics
Results per report
The maximum number of data rows that will be displayed for each of the Analytics reports (both raw and exported versions).
The maximum number of data rows that will be displayed for each of the Analytics reports (both raw and exported versions).
Pro
$99
.95
$83
.28
/mo
10 000
Guru
$199
.95
$166
.62
/mo
30 000
Business
$399
.95
$333
.28
/mo
50 000
Reports per day
The maximum number of requests made to the Analytics reports per day.
The maximum number of requests made to the Analytics reports per day.
Pro
$99
.95
$83
.28
/mo
3 000
Guru
$199
.95
$166
.62
/mo
5 000
Business
$399
.95
$333
.28
/mo
10 000
Keyword metrics updates per month
The number of times you can get fresh metrics for your target keyword in Keyword Manager per month.
The number of times you can get fresh metrics for your target keyword in Keyword Manager per month.
Pro
$99
.95
$83
.28
/mo
250
Guru
$199
.95
$166
.62
/mo
1 000
Business
$399
.95
$333
.28
/mo
5 000
Historical data
Go back in time and gain insight into your or your competitors websites’ performance with SEMrush historical data gathered since 2012.
Go back in time and gain insight into your or your competitors websites’ performance with SEMrush historical data gathered since 2012.
Pro
$99
.95
$83
.28
/mo
Guru
$199
.95
$166
.62
/mo
Business
$399
.95
$333
.28
/mo
Product Listing Ads
Optimize your Google Shopping campaigns with SEMrush PLA data.
Optimize your Google Shopping campaigns with SEMrush PLA data.
Pro
$99
.95
$83
.28
/mo
Guru
$199
.95
$166
.62
/mo
Business
$399
.95
$333
.28
/mo
Competitive Intelligence add-on
Price per user
Optional add-on to the chosen SEMrush subscription plan
Optional add-on to the chosen SEMrush subscription plan
-
Market Explorer
Key market players, market shares, audience age, gender and behavior, seasonal peaks, etc.
-
Traffic Analytics
Any website traffic, visitor engagement, traffic sources, desktop and mobile, audience overlap, historical data, all regions, etc.
-
Competitor Benchmarking
Comparison of up to 5 websites
-
Bulk Traffic Analysis
Web traffic data on up to 200 prospects in a click
-
Top Pages
Most popular pages of any website
Pro
$99
.95
$83
.28
/mo
Guru
$199
.95
$166
.62
/mo
Business
$399
.95
$333
.28
/mo
Projects
Projects
The total number of projects that you can create. Projects allow you to get all the necessary data regarding your site’s performance so you can develop an effective marketing strategy.
The total number of projects that you can create. Projects allow you to get all the necessary data regarding your site’s performance so you can develop an effective marketing strategy.
Pro
$99
.95
$83
.28
/mo
3
Guru
$199
.95
$166
.62
/mo
15
Business
$399
.95
$333
.28
/mo
25
Keywords to track (with daily updates)
The total number of keywords that can be tracked for all your projects simultaneously using the Position Tracking tool.
The total number of keywords that can be tracked for all your projects simultaneously using the Position Tracking tool.
Pro
$99
.95
$83
.28
/mo
500
Guru
$199
.95
$166
.62
/mo
1 500
Business
$399
.95
$333
.28
/mo
5 000
Mobile rankings
The ability to track mobile rankings in Position tracking tool.
The ability to track mobile rankings in Position tracking tool.
Pro
$99
.95
$83
.28
/mo
Guru
$199
.95
$166
.62
/mo
Business
$399
.95
$333
.28
/mo
Pages to crawl per month
The total number of pages you can crawl for all your projects per month using the Site Audit tool.
The total number of pages you can crawl for all your projects per month using the Site Audit tool.
Pro
$99
.95
$83
.28
/mo
100 000
Guru
$199
.95
$166
.62
/mo
300 000
Business
$399
.95
$333
.28
/mo
1 000 000
Pages to crawl per project
The maximum number of pages you can crawl for your Site Audit campaign per audit.
The maximum number of pages you can crawl for your Site Audit campaign per audit.
Pro
$99
.95
$83
.28
/mo
20 000
Guru
$199
.95
$166
.62
/mo
20 000
Business
$399
.95
$333
.28
/mo
100 000
SEO Ideas Units
The total number of keyword analyses you can run per month using SEO Content Template, SEO Writing Assistant and On Page SEO Checker.
The total number of keyword analyses you can run per month using SEO Content Template, SEO Writing Assistant and On Page SEO Checker.
Pro
$99
.95
$83
.28
/mo
500
Guru
$199
.95
$166
.62
/mo
800
Business
$399
.95
$333
.28
/mo
2 000
Pages per OTI campaign
The maximum number of the most visited pages for which you can get data per each Organic Traffic Insights campaign.
The maximum number of the most visited pages for which you can get data per each Organic Traffic Insights campaign.
Pro
$99
.95
$83
.28
/mo
30
Guru
$199
.95
$166
.62
/mo
40
Business
$399
.95
$333
.28
/mo
50
Social profiles for monitoring
The total number of social media profiles that you can track for all your projects simultaneously using the Social Media Tracker.
The total number of social media profiles that you can track for all your projects simultaneously using the Social Media Tracker.
Pro
$99
.95
$83
.28
/mo
50
Guru
$199
.95
$166
.62
/mo
100
Business
$399
.95
$333
.28
/mo
300
Social profiles for posting
Pro
$99
.95
$83
.28
/mo
10
Guru
$199
.95
$166
.62
/mo
30
Business
$399
.95
$333
.28
/mo
50
Multitargeting
Ability to gather rank tracking data for multiple devices and locations within the same project (for example Desktop vs Mobile)
Ability to gather rank tracking data for multiple devices and locations within the same project (for example Desktop vs Mobile)
Pro
$99
.95
$83
.28
/mo
Guru
$199
.95
$166
.62
/mo
Business
$399
.95
$333
.28
/mo
Sharing with "edit" access
Pro
$99
.95
$83
.28
/mo
Guru
$199
.95
$166
.62
/mo
Business
$399
.95
$333
.28
/mo
Sharing with "read-only" access
Pro
$99
.95
$83
.28
/mo
Guru
$199
.95
$166
.62
/mo
Business
$399
.95
$333
.28
/mo
Reporting
Scheduled PDF reports
The number of reports you can schedule to be automatically generated and sent (if necessary) in PDF format to multiple email addresses on a regular basis.
The number of reports you can schedule to be automatically generated and sent (if necessary) in PDF format to multiple email addresses on a regular basis.
Pro
$99
.95
$83
.28
/mo
5
Guru
$199
.95
$166
.62
/mo
20
Business
$399
.95
$333
.28
/mo
50
Branded PDF reports
Impress your clients with stunning PDF reports by placing your own company logo and your company name in the header.
Impress your clients with stunning PDF reports by placing your own company logo and your company name in the header.
Pro
$99
.95
$83
.28
/mo
Guru
$199
.95
$166
.62
/mo
Business
$399
.95
$333
.28
/mo
White label PDF reports
Take total control over the look and feel of your PDF reports. You’ll be able to remove any mention of SEMrush from reports and emails, so that your clients will never know that you use SEMrush to do your work.
Take total control over the look and feel of your PDF reports. You’ll be able to remove any mention of SEMrush from reports and emails, so that your clients will never know that you use SEMrush to do your work.
Pro
$99
.95
$83
.28
/mo
Guru
$199
.95
$166
.62
/mo
Business
$399
.95
$333
.28
/mo
Google Data Studio Integration
Pro
$99
.95
$83
.28
/mo
Guru
$199
.95
$166
.62
/mo
Business
$399
.95
$333
.28
/mo
User management
Users included
The number of users included with a SEMrush subscription plan by default.
The number of users included with a SEMrush subscription plan by default.
Pro
$99
.95
$83
.28
/mo
1
Guru
$199
.95
$166
.62
/mo
1
Business
$399
.95
$333
.28
/mo
1
Additional users available for purchase
The number of additional users you can purchase for your account.
The number of additional users you can purchase for your account.
Pro
$99
.95
$83
.28
/mo
1
Guru
$199
.95
$166
.62
/mo
2
Business
$399
.95
$333
.28
/mo
9
Price per additional user
Pro
$99
.95
$83
.28
/mo
+$70/mo
Guru
$199
.95
$166
.62
/mo
+$140/mo
Business
$399
.95
$333
.28
/mo
+$140/mo
SAML Single Sign-On
SAML SSO allows users to sign in to SEMrush with their existing login credentials managed by their organization
SAML SSO allows users to sign in to SEMrush with their existing login credentials managed by their organization
Pro
$99
.95
$83
.28
/mo
Guru
$199
.95
$166
.62
/mo
Business
$399
.95
$333
.28
/mo
upon request
Content Marketing Platform
Access to the tools
Pro
$99
.95
$83
.28
/mo
limited
Guru
$199
.95
$166
.62
/mo
Business
$399
.95
$333
.28
/mo
Topics to research
The total number of topics that you can generate content ideas for using the Topic Research tool.
The total number of topics that you can generate content ideas for using the Topic Research tool.
Pro
$99
.95
$83
.28
/mo
limited
Guru
$199
.95
$166
.62
/mo
unlimited
Business
$399
.95
$333
.28
/mo
unlimited
SEO content templates
The total number of templates that you can generate using SEO Writing Assistant and SEO Content Template. Every time you generate a template for one keyword, one SEO Ideas unit is charged. The number of SEO Ideas units depends on your monthly subscription, units are shared between three tools — SEO Content Template, SEO Writing Assistant and On Page SEO Checker.
The total number of templates that you can generate using SEO Writing Assistant and SEO Content Template. Every time you generate a template for one keyword, one SEO Ideas unit is charged. The number of SEO Ideas units depends on your monthly subscription, units are shared between three tools — SEO Content Template, SEO Writing Assistant and On Page SEO Checker.
Pro
$99
.95
$83
.28
/mo
limited
Guru
$199
.95
$166
.62
/mo
800
Business
$399
.95
$333
.28
/mo
2 000
Pages to audit
The total number of pages that you can audit per project using the Content Audit tool.
The total number of pages that you can audit per project using the Content Audit tool.
Pro
$99
.95
$83
.28
/mo
limited
Guru
$199
.95
$166
.62
/mo
20 000
Business
$399
.95
$333
.28
/mo
20 000
Countries to track
The total number of countries you can track mentions in per project using the Brand Monitoring tool.
The total number of countries you can track mentions in per project using the Brand Monitoring tool.
Pro
$99
.95
$83
.28
/mo
limited
Guru
$199
.95
$166
.62
/mo
5
Business
$399
.95
$333
.28
/mo
10
Posts to track
The total number of posts you can track per project using the Post Tracking tool.
The total number of posts you can track per project using the Post Tracking tool.
Pro
$99
.95
$83
.28
/mo
limited
Guru
$199
.95
$166
.62
/mo
50
Business
$399
.95
$333
.28
/mo
50
Calendars
The total number of calendars you can create in the Marketing Calendar tool.
The total number of calendars you can create in the Marketing Calendar tool.
Pro
$99
.95
$83
.28
/mo
Guru
$199
.95
$166
.62
/mo
1
Business
$399
.95
$333
.28
/mo
unlimited
Plagiarism checks per month
The total number of plagiarism checks that you can perform using SEO Writing Assistant.
The total number of plagiarism checks that you can perform using SEO Writing Assistant.
Pro
$99
.95
$83
.28
/mo
Guru
$199
.95
$166
.62
/mo
5
Business
$399
.95
$333
.28
/mo
10
Other
Traffic Analytics API Access
Pro
$99
.95
$83
.28
/mo
upon request
Guru
$199
.95
$166
.62
/mo
upon request
Business
$399
.95
$333
.28
/mo
upon request
Other APIs Access
Pro
$99
.95
$83
.28
/mo
Guru
$199
.95
$166
.62
/mo
Business
$399
.95
$333
.28
/mo
Listing Management
Get your business data correctly distributed to dozens of authoritative directories. The tool is only available for the United States, Germany, France, United Kingdom and Australia.
Get your business data correctly distributed to dozens of authoritative directories. The tool is only available for the United States, Germany, France, United Kingdom and Australia.
Pro
$99
.95
$83
.28
/mo
+$20/mo
Guru
$199
.95
$166
.62
/mo
+$20/mo
Business
$399
.95
$333
.28
/mo
+$20/mo
Import your rankings from third-party tools
Easily switch to Position Tracking with no risk to lose your existing historical keyword data. Import your keyword data from a broad range of external services that you've ever used.
Easily switch to Position Tracking with no risk to lose your existing historical keyword data. Import your keyword data from a broad range of external services that you've ever used.
Pro
$99
.95
$83
.28
/mo
Guru
$199
.95
$166
.62
/mo
upon request
Business
$399
.95
$333
.28
/mo